The survey highlighted that very few women know or care about what Android is or how it can benefit their lives. In fact less than half as many women would choose an Android handset as their next phone compared to men.
– When asked which smartphone they would choose, less than 5% of women (25-39) picked a Google/Android phone compared to 11.4% of men in the same age band.
Android provides a perfect example of how not to market a platform to women, and so the Android experience has become irrelevant to more than half of the population, said Belinda Parmar, Founder of Lady Geek and Lady Geek TV, a marketing agency that helps companies understand and sell to women.
I know that this may come as a shock to the attendees at Droidcon and Im prepared for the rotten tomatoes to be thrown, but it is true that Android has a dude problem, continued Parmar.
Android has a Dude Problem will be presented at Droidcon by Belinda Parmar of Lady Geek on Friday 29th October at 1:40pm.
Droidcon is an industry conference for discussing and appreciating the best of business, design and development on the Android platform. Bringing together key members of the Open Handset Alliance and hundreds of talented developers under one roof, the two day event is aimed at everyone with an interest in Android, with sessions covering development, UX design, business and available SDK/APIs.
Both days will feature amazing technologies and demonstrations from partners and sponsors including Orange, Alcatel-Lucent, Ericsson Labs and Qualcomm. As well as presentations from the likes of Accumulate, TigerSpike, Ribot, RNIB, AdMob and Hyperbees.
Droidcon takes place on the 28th & 29th of October in the Islington Business Design Centre. It is aimed at anyone with an interest in the future of Android or thinking that now is the time to take a look.
