Using the occasion of M-Days – one of Europe’s biggest mobile industry events and exhibitions held in Munich, Germany – Netsize provided conference attendees, industry influencers and key bloggers a sneak peek into the controversial survey results, starting with respondents’ views on app store leaders and the enablers that give them and their offers the competitive edge.
According to the survey, the vast majority (87 percent) of respondents believe the Apple App Store will be the most successful app store in the mobile space. Google’s Android Market is a distant second (60 percent), followed by Nokia’s Ovi Store (30 percent) and RIM’s BlackBerry App World (27 percent). Surprisingly, applications stores run by mobile operators finished low in the list, indicating that platform providers and handset makers may well dominate the space for a time to come.
When asked to rate the unique selling proposition of application stores over other software distribution and sales channels, 65 percent of respondents put convenience (“everything in one place”) at the top of the list. This was followed by compatibility “software applications specific to the device”), choice (“a long tail of thousands of applications to choose from”), and ease of payment (“operator billing, for example”).
Netsize, provider of operator billing solutions to most of the large mobile device vendors for their application stores, released the application store survey findings to the stage for a lively discussion of the future of mobile and the role of software application stores during “Mobile Trends 2020, Mobile Research and App-Commerce: What Comes Next in Europe?”. The M-Days session was led and moderated by Peggy Anne Salz, mobile thought leader and MSearchGroove Founder and Chief Analyst.
The complete mobile trends survey results – which cover topics related to mobile entertainment, mobile marketing, mobile commerce, mobile payments and mobile convergence – will be released as part of the Netsize Guide 2010, a comprehensive mobile industry analysis and almanac published by Netsize and written by MSearchGroove’s Salz. Netsize will launch the Netsize Guide 2010 on February 16, 2010 at Mobile World Congress in Barcelona, Spain.
