Apple devices users are far more generous than Android, Blackberry and Windows mobile device users with the iPad taking the number one spot for charitable donations. Average donation value by mobile device: iPad 107.23; iPhone 65.35; Android 58.12; Blackberry 15.25.
The average amount donated by people using different operating system revealed that Macintosh users are more generous than Windows users. People using Windows donated an average of 74.93, Mac users donated 7.2 percent higher with an average donation of 80.36.
The route visitors took to the site was also a good indicator of likelihood that the visitor would donate. Over 30% of people who came to Razoo via email donated as opposed to 6.82% of Facebook users, 6.76% from Youtube, and 3.19% from Twitter. Unlike the hoax report by AptiQuant that recently made headlines attesting a relationship between Internet browser choice and IQ, Razoos research found solid evidence that Internet Explorer users, (claimed by AptiQuant to have a low IQ) donated fairly generously, with Firefox and Chrome users donating the least. Safari users were the most generous by a significant margin. Average donation by browser: Safari 85.68; Chrome 71.84; Internet Explorer 77.63; Firefox 70.78.
The mobile device landscape has changed dramatically over the past 10 years with the iPhone and iPad storming the market, leaving Blackberry and Android staggering behind, however, this could be set to change with Nokia recently making the decision to adopt Windows as the operating system over Android and Googles recent 7.6 billion pound purchase of Motorola Mobility.
Razoo CEO Lesley Mansford says “Are they really more generous? Maybe, maybe not. But this research does point to the fact that a great interface makes a huge difference in how users engage with others online.”