During the event, Argela will be showcasing its award-winning targeted advertisement solution. It enables operators deliver relevant and targeted advertising on new media and help them earn advertising revenue across their media mix. The solution creates a high value for brands as well by helping them reach the true target audience on a multi-channel platform and get immediate feedback on their campaigns.
You will also have the chance to see the demo of Wirofon- a recently launched service by Turk Telekom on Argela’s Network Convergence Solution. It enables customers to make calls from their dual-mode handsets with Wi-Fi support irrespective of their location, and also in the absence of a SIM card in the handset. In addition to dual mode handsets, the service can be used with PC and any SIP based phone.