• Latest

BridgeHead Launches European Channel Strategy

25 November, 2004
China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

19 December, 2020
Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

18 December, 2020
TEMSA: Bus exports to be delivered to the heart of the European Union

TEMSA: Bus exports to be delivered to the heart of the European Union

18 December, 2020
EU tries to reshape the rules of the Internet

EU tries to reshape the rules of the Internet

17 December, 2020
Matterport Brings 3D Capture to the iPhone

Matterport Brings 3D Capture to the iPhone

5 May, 2020
NASA Administrator Statement on Agency Coronavirus Status

NASA Administrator Statement on Agency Coronavirus Status

15 March, 2020
Technology Supports Social Distancing in age of Covid-19

Technology Supports Social Distancing in age of Covid-19

15 March, 2020
Second Staff Exchange Between EU CyberSecurity Organizations

Second Staff Exchange Between EU CyberSecurity Organizations

19 February, 2020
Iranian Professor on the Iran-US escalation: “Iranians expected to hear a clear and steadfast condemnation from Turkish authorities over Soleimani’s death”

Iranian Professor on the Iran-US escalation: “Iranians expected to hear a clear and steadfast condemnation from Turkish authorities over Soleimani’s death”

16 February, 2020
Badly Trained Spam – Only A Quarter of Brits Train their Spam Filter

Badly Trained Spam – Only A Quarter of Brits Train their Spam Filter

6 February, 2020
Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

31 January, 2020
Turkish Competition Authority’s Android Decision

Turkish Competition Authority’s Android Decision

18 December, 2019
  • About Us
  • Contact Us
  • Homepage
  • Latest News
  • News Widget
  • Privacy Policy
Saturday, February 27, 2021
  • Login
  • Register
Globaltelconews
Advertisement
  • IT
  • Telecom
  • Mobile
  • e-Commerce
  • Fintech
  • Security
  • New Tech
  • About
    • About Us
    • Contact Us
    • Privacy Policy
No Result
View All Result
  • IT
  • Telecom
  • Mobile
  • e-Commerce
  • Fintech
  • Security
  • New Tech
  • About
    • About Us
    • Contact Us
    • Privacy Policy
No Result
View All Result
Globaltelconews
No Result
View All Result
Home GENERAL English

BridgeHead Launches European Channel Strategy

globaltelconews-admin by globaltelconews-admin
25 November, 2004
in English
0
1.5k
VIEWS
Share on FacebookShare on Twitter

Ashtead, UK – 25th November 2004 – The new strategy is the result of a reorganisation of the company’s sales process, replacing an approach that mixed ad hoc sales through one or two resellers with direct sales to end customers.

The foundation stone of the strategy will be a number of Reseller Accreditation Programmes. Each BridgeHead Reseller Accreditation Program will be unique and tailored to the distributor.

Accredited resellers will benefit from a flow of qualified leads, pre-sales support, technical back-up, co-operative marketing and training.

The first such programme will be implemented through ARC Technology Distribution, a leading European Value Added Distributor and Bridgehead partner. ARC will accredit, on BridgeHead’s behalf, between 10 and 20 ‘elite’ resellers.

Peter Hubbard, channel manager at BridgeHead Software, said: “The nature of the emerging information management market requires a consultative sales approach, and that has serious implications for the calibre of both the distributor and reseller that BridgeHead needs. ARC goes to what are, in our experience, somewhat unusual lengths to help resellers close deals, and this is exactly what we were looking for but had previously failed to find. It puts its money where its mouth is to bring in the business; it’s very proactive.”

For example, ARC operates its own in-house telemarketing team and – providing orders are fulfilled through ARC – qualifies, free of charge, contact lists of its own, or lists provided by resellers, or lists generated by co-funded marketing campaigns.

Reseller discounts will provide a attractive margin for resellers, excluding professional services. BridgeHead currently turns 55% of its revenue in Europe and is targeting a doubling in European sales next year.

Owen Dukes, CEO of Arc Technology, said: “As compliance and regulatory initiatives take hold, storage management represents one of the biggest market opportunities in IT. By administering BridgeHead’s Reseller Accreditation Programme we expect to put ourselves, and the resellers, in a stronger position to take a piece of the inevitable action through sales of
its excellent range of products.”

About Arc Technology Distribution Ltd.

Arc was founded in 1991 as UniDirect, which developed tools and utilities for the growing UNIX market. The company identified that most market needs could be fulfilled with shrink-wrapped software and provided the growing number of VARs and ISVs with the utilities needed to integrate with their own software.

Discussions began early in 2002 between leading industry professionals; all of whom had a clear idea of what was required to answer Channel business issues and the type of company needed to lead this challenging market. Arc was born.

Today Arc aims to bring the best of everything to the Channel and to run distribution to everyone’s benefit in the way it should be: efficient, exciting, innovative and supportive.
Arc will become a leading organization based on best-of-breed distribution elements combined with the creation of a new business model which will offer unique and hugely valuable benefits to vendors, VARs and their end-user customers.

Major financial investment has been made in top quality industry-respected people who will achieve Arc’s aims of becoming the flagship for Channel distribution with unquestionable integrity and a unique managed service.

About BridgeHead Software

BridgeHead is a technology company with a total focus on intelligent storage management software. Over the past 10 years, BridgeHead has supplied its technology to large application and hardware vendors like Connected Corporation, Dell, MEDITECH, EMC, HP, and IBM, to facilitate their customers’ storage management needs.

Founded in 1994, with corporate offices in the UK, USA, and Germany, BridgeHead Software’s multi-platform software provides a complete intelligent storage management approach. The solutions are designed for archive, enterprise backup, media management and disaster recovery.

Popular Posts

  • Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

    Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

    0 shares
    Share 0 Tweet 0
  • EML Launches Branded Winnings Card with European Gaming customer Betsson in Sweden

    0 shares
    Share 0 Tweet 0
  • Last Exit: Revolutionize the Way Plastic is Used

    0 shares
    Share 0 Tweet 0
  • Europol Hosts 3rd Conference on Criminal Finances and Crypto Currencies

    0 shares
    Share 0 Tweet 0
  • GardaWorld Enhances Travel Security Services with Launch of 2019 Global Mobility Risk Map

    3 shares
    Share 3 Tweet 0
  • UK Joined in European Fibre Broadband Rankings

    0 shares
    Share 0 Tweet 0
  • Trending
  • Comments
  • Latest
Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

31 January, 2020
EML Launches Branded Winnings Card with European Gaming customer Betsson in Sweden

EML Launches Branded Winnings Card with European Gaming customer Betsson in Sweden

4 February, 2019
Last Exit: Revolutionize the Way Plastic is Used

Last Exit: Revolutionize the Way Plastic is Used

27 December, 2018
Europol Hosts 3rd Conference on Criminal Finances and Crypto Currencies

Europol Hosts 3rd Conference on Criminal Finances and Crypto Currencies

11 March, 2019

Turkish National Operating System; Gelecek Linux

0

Turkish ISP Sector Got a Breathe

0

Turkcell and Telsim Sentenced to Penalty of Record

0

Turkcell’s Return to Council Decision

0
China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

19 December, 2020
Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

18 December, 2020
TEMSA: Bus exports to be delivered to the heart of the European Union

TEMSA: Bus exports to be delivered to the heart of the European Union

18 December, 2020
EU tries to reshape the rules of the Internet

EU tries to reshape the rules of the Internet

17 December, 2020

Placeholder text. Slogal goes here.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis a nulla pariatur.

Latest Posts

China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

19 December, 2020
Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

18 December, 2020

Navigation

  • Authors
  • Author Login
  • Author Application
  • Advertisement
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms of Use
  • Sitemap

Subscribe to Our Newsletter

We keep your data private and share your data only with third parties that make this service possible. Read our Privacy Policy.

Check your inbox or spam folder to confirm your subscription.

© 2018 Globaltelconews.com

No Result
View All Result
  • IT
  • Telecom
  • Mobile
  • e-Commerce
  • Fintech
  • Security
  • New Tech
  • About
    • About Us
    • Contact Us
    • Privacy Policy

© 2018 Globaltelconews.com

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In