The Mobyko.com study investigated trust in relation to the valuable content on people’s mobile phones. It found that 10% of Brits openly confess to frequently checking their partner’s mobile phones – without them knowing or having permission to do so. The most checked items are; text messages (90%), call history (75%) voicemails (40%), photos and videos (35%). The findings also revealed that we’re becoming mobile snoopers – with nearly one in ten of us regularly sneaking a peek at a stranger’s mobile phone – when travelling on tubes, buses and trains.
Saunders concluded: “As consumers we need to better manage and protect the valuable content carried around both in our pockets and published on the web. These findings point toward a growing level of distrust and ‘sticky beak’ syndrome across the UK.
We generate lots of content by everyday use of our mobiles – photos, texts, messages etc – much of which finds its way onto social network profiles. As such, there is a defined need for a secure personal ‘space’ in which to store and manage it.”