TradeDoubler’s consultancy division will enable BT to tap into a wealth of online marketing knowledge and expertise. The account management team dedicated to the BT account will proactively advise BT in order to optimise the performance of their programs.
Amy Hill, head of online sales at BT said, “As an advertiser it is crucial for us to obtain the best ROI from an affiliate program.
TradeDoubler has an excellent reputation for driving results and fostering good relations between advertisers and publishers. The affiliate marketing model is a win win situation for both parties when managed effectively and we are confident in TradeDoubler’s ability to do this. We are excited to be working with TradeDoubler again.”
“We are delighted BT has returned to TradeDoubler. With our proven experience and expertise in running successful affiliate programmes we look forward to delivering positive sustained results for BT,” says William Cooper, Chief Operating Officer at TradeDoubler.
