The first feature to be published, entitled “How Secure Are Your Applications?” has been written by leading IT security journalist Danny Bradbury. A technology writer since 1989 and a freelancer since 1994, he writes regularly for a number of titles including the Guardian and the Financial Times. He focuses heavily on information security, consumer technology and enterprise systems.
According to ArmstrongAdams Director Tim Kipps: “We believe that quality independent editorial is vital to the health of any business sector. Given the decline in the number of traditional IT media outlets, some people fear that this will have an impact on the sources for independent review and viewpoint. However, there is no reason why commercial vendor and service sites can’t commission journalists to write bylined features. But vendors must resist the temptation to create blatant puffery. Or attempt to influence journalists to write biased features.”
Continues Kipps: “People want to read genuinely independent and valuable content. Our view is that by giving journalists and writers the same kind of editorial freedom they would have with a normal publisher, we will encourage the best quality editorial. That in turn will generate the right kind of traffic to our own website.”
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