With UK industry growth expected to increase from 500,000 to 3 million users by the end of 2007 (OfCom VoIP) Tesco’s latest product innovation – the Internet Telephone Adaptor – will help increase market penetration, normalising what is often seen as complicated technology.
With flexibility, ease of use and cost saving benefits for the consumer, the Internet Telephone Adaptor will put an end to exorbitant mobile charges and frustrating engaged tones whilst helping millions of consumers stay in touch without fear of large bills.
The standalone device is simple to use and offers great value calls by incorporating plug-and-play technology, giving consumers the flexibility of their traditional fixed line telephone without being tied to a computer. It also gives households the option of a second line without the added cost of line rental and installation.
With the adaptor in place, calls can be made and received both within the UK and abroad to popular international destinations such as the US, Canada and Australia at just 2p a minute, while calls to UK mobiles cost only 10p a minute. Calls to other Tesco Internet Phone users are absolutely free wherever they are in the world.
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