The company is reaching out to its main target customers in multi-national organisations who will be best positioned to benefit from Citigroup’s global reporting and management functionality, as well as its unrivalled acceptance rates across the world. Through its partnerships with Visa (and MasterCard outside Europe), it has the most widely accepted corporate card programme in the industry, with more than 30 million merchants and 800,000 ATMs accepting the cards worldwide.
The new website includes information on Citibank’s three commercial card products available in Europe: the Corporate Card, which can be used for corporate travel and entertainment expenses; the Purchasing Card, which provides a simplified procurement and payment process for a wide range of goods and services; and the One Card that combines the functionality, features and benefits of the Corporate and Purchasing cards to simplify expense and procurement management.
As a global issuer, Citibank has card programmes in more than 30 countries worldwide – each issued in local currency and languages and tailored to match local conditions, laws and regulations. Citibank does not rely on local franchises, and manages each programme directly, to ensure efficiency and consistency of service.
Citigroup (NYSE: C), the preeminent global financial services company has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, insurance, securities brokerage, and asset management. Major brand names under Citigroup’s trademark red umbrella include Citibank, CitiFinancial, Primerica, Smith Barney, Banamex, and Travelers Life and Annuity.