their web based shopping sites available to customers via a wide range of mobile handsets, as part of an integrated multi-channel strategy.
Reporo is the first mobile shopping service which can be used by anyone with a GPRS phone across multiple operator networks, including O2, Orange, T-Mobile, Virgin and Vodafone. It is already used by over 20 retailers including Blackwell’s, Curry’s, CD WOW!, Dixons, Firebox.com, Kitbag, PC World and 0800Flowers.
Gavin Breeze, Development Director of DataCash, comments: “Non store-based sales now represent a fifth of total retail sales and industry analysts predict that percentage will grow significantly. The mobile handset offers
a significant new channel to complement Internet sales and is a natural extension of our multi-channel portfolio. We want our customers to benefit from the widest range of payment solutions currently available in the UK. The Reporo mobile shopping service offers a fast, convenient and secure
method to boost sales.”
Richard Watney, Managing Director of Reporo, adds: “This partnership represents an exciting development for mobile shopping. By the end of this
year, there will be 45 million live mobile handsets in the UK, compared
with 12 million broadband Internet users. The Reporo shopping service
allows mobile users to browse and purchase products, offering a clear
opportunity for retailers to reach shoppers on the move.”
The Reporo shopping service can be integrated to a retailers’ existing
online operation within just a few days. Orders are linked directly with
the retailer and processed through DataCash’s online payment system.
Credit card details are input once, during the initial registration
process, and payments are authorised by a personal four-digit PIN which is
known only to the user.
