Emrah Aydin, 29, will be a strong addition to LeaseWeb’s international business development team for its intensive marketing campaign in Turkey. Mr Aydin previously worked as a regional sales manager for Emerson Network Power in Poland.
“Emrah’s work experience prior to his appointment at LeaseWeb will be useful,” says Ruud Mous, Sales Director of LeaseWeb. “In addition, he is a Turkish national, which is a great advantage when doing business in Turkey. He speaks the language, he knows the culture, and he is familiar with the customs. I expect that this will have a positive impact on the LeaseWeb sales results in Turkey.”
Dedicated Hosting Turkey
Why is the Turkish hosting market attractive to LeaseWeb? Mous: “Turkey lags far behind the Netherlands in Internet infrastructure, and the Turkish market has a great need for effective Internet services. All companies based in Turkey are now required to have a domain name and an e-mail address so that they can always be accessed through the Internet. Roadside billboards encourage Internet use through advertisements such as “The Internet is the vitamin for your children.”
The Amsterdam region, which constitutes the basis for LeaseWeb’s global hosting network spanning telecom carriers and Internet exchanges, is attractive to the Turkish market because of the excellent connections that converge here. “Amsterdam, London and Frankfurt are the world’s most important Internet exchanges,” says Mous. “The attraction of Amsterdam also makes LeaseWeb attractive to companies located in the Turkish region. In addition, LeaseWeb’s network has a bandwidth of more than 750 Gigabits per second, which is critical to such areas as streaming and rapid scalability in web environments. Very few companies in Europe have this amount of bandwidth available in their networks.”
Haber7, Super Muzik, Istanbulun Sesi…
In preparation for its Turkish marketing campaign, LeaseWeb joined an economic mission to Turkey together with State Secretary of Economic Affairs Frank Heemskerk in late 2008. LeaseWeb also has Turkish-speaking office staff who can handle customer calls in their native language. LeaseWeb has since signed contracts with multiple customers in Turkey, including Kanal7-haber7, Akilli.tv, Turkticaret.net, Super Muzik, Tescilet.net-Kurtlarvadisi.com, timsah.com, uzmantv.com, and Internethaber.com.
LeaseWeb has had good experience with the deployment of business development managers in different countries, who maintain face-to-face contacts with (prospective) customers in those markets. Mous: “Personal contacts are a key factor in our ability to close deals. In Turkey especially, deals tend to be based on trust rather than on specifications. You cannot achieve this with telephone sales.”