The growth of WAP technology – coupled with download buying trends – has created a new market opportunity for retailers and Dialogue’s new MAP version 5 could herald a new era in mobile phone purchasing methods. It will be demonstrated for the first time anywhere in the world at Dialogue’s stand (C16) between 14-16th June at Earls Court 2, London at next month’s Internet World.
“Research already suggests that consumers are 10 times more likely to buy if they are exposed to similar products and services to those they have just bought within 30 minutes of purchase,” said Paul Griffiths, Director of Dialogue Communications. “WAP’s growth rates are nearing that of text messaging and by introducing this new technology at Internet World we hope to stimulate a significant expansion of this exciting market phenomenon.”
“Visitors to our stand will get the chance to see MAP going through its paces for the first time anywhere in the world.”
