Recent research highlights the increasing demand from data-savvy marketing directors to understand their true conversion rates from SEO and PPC activity. Less than a fifth (18 per cent) of SMEs using Google Adwords recoup the cost of their investment, according to research published by Workbooks.com and conducted online by YouGov. The remaining 82 per cent are either not recouping their cost in terms of online sales, or simply dont know if they are, or not.
These findings demonstrate the need for marketing agencies to find tools that accurately analyse and report back the ROI they are delivering to clients. Workbooks web based CRM software enables the tracking of leads throughout the sales process and identifies exactly which ones convert into a sale providing the type of qualitative analysis often missing from standard quantitative lead tracking.
Kevin Gibbons, director of search at SEOptimise and Workbooks.com customer, explains: Clients often end up suffering from data-blindness when agencies only provide them with reams of traffic statistics and ranking analysis. What they really want to know is whether their investment is converting into sales, and the Workbooks.com tool is invaluable for reporting this information quickly with simple CRM. Its given us a competitive edge when closing new business and allowed us to enhance our satisfaction levels with existing clients.
John Cheney, CEO of Workbooks, comments: Marketing agencies often find themselves fighting a losing battle against the rampant scepticism that exists towards their industry and the real value it delivers. Weve recognised that tools currently on the market such as Google Analytics simply dont provide the depth of lead generation management required for this sector, hence our offer of support through the launch of the free edition.
Available now, the Workbook.com Free Edition provides two users with access to the full web based CRM software package, which is easy to set up with implementation and training services to get users started. The Free Edition also includes the help and advice of the skilled Workbooks online support team to help answer any queries and to assist you in getting the best out of the system.
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