PATCHOGUE, N.Y., Dec. 12, 2018 — In order to help companies make the most of the expansion opportunities that the holiday season has to offer, digital marketing company, fishbat, explains the importance of user-generated content.
While developing a comprehensive approach to marketing is important year-round, it’s especially critical around the holidays due to the potential for a massive uptick in business. User-generated content is an excellent way to stretch a marketing budget and leverage customer engagement to increase sales.
Listed below are just a few of the reasons why user-generated content is so important.
Increase Customer Engagement. While making sales is obviously the most critical concern for most businesses, companies benefit in a myriad of ways from an active and engaged user base. Liking and sharing content on social media, signing up for email lists, participating in contests or giveaways, and recommending the company to their friends are just a few of the ways that customers can provide a direct benefit to a brand without actually making a purchase.
User-generated content encompasses a wide range of activity, but the common thread between all of these avenues is that it gets customers actively engaged with the brand and further establishes a reputation and rapport.
Effective Brand Advocacy. Some of the most successful marketing campaigns focus on promoting an image or lifestyle surrounding the brand. By encouraging users to create their own content that is related to the brand and share it within their own social groups, companies are able to tap into the trust that consumers have generated among their friends and families to draw more customers into their sphere of influence. While many on social media may be resistant to traditional marketing, the power of user-generated content is in its ability to foster trust through a more personal connection.
Substantial Cost Savings. One of the biggest advantages that user-generated content has over more traditional forms of marketing is how affordable it can be. With some initial investment creating a campaign that engages followers, companies can take advantage of existing hype surrounding their brand and allow consumers to do the marketing for them. When compared to avenues like paid advertisements and promotion, or even creating content themselves, companies will see a significant return on their investment after putting together that initial campaign.