Larger companies with multiple offices are being urged to utilise social networking technology to their advantage as a way for employees to communicate with each other more efficiently and effectively, saving costs at the same time.
Robert Proctor, head of EMEA for Reality Digital, commented: “Brands know that social networks are a valuable channel for engaging with their customers, but they are also an effective way for staff members to communicate and collaborate internally, particularly for large companies where employees may be separated by large distances and different time zones.
“In these tougher economic times, business owners are constantly looking for new ways to save money – and a lot of money, not to mention time, can be saved by providing employees in satellite offices access to the interaction and collaboration tools available in social networks. More and more we see businesses embracing and encouraging social networks for internal use to improve productivity and communication in the workplace. We anticipate that this trend will continue well into 2010 and beyond.”