This international initiative enables the Europcar group to accelerate the digitalization of its brand and make the company image more dynamic. With #MyEuropcarRoadTrip, we want to create brand preference within our community and deliver a differentiated experience to both current and future customers, said Cyrille Giraudat, Chief Marketing & Clients Officer of Europcar Group.
The first competition of its kind in the car rental market, #MyEuropcarRoadTrip is being launched on Europcars social networks, bringing into play the creativity of Facebook and Instagram communities. Competition entrants have until 21st August 2015 to take a photo or short video of a key moment during a recent road trip, when safe to do so, and then post it with the hashtag #MyEuropcarRoadTrip on either Facebook or Instagram. Entrants are also encouraged to campaign for themselves by collecting votes for their videos or photo through their own social media platforms.
Spotify, the competition partner, has compiled an ideal road tripper playlist, including the best adventure and travel themed songs as well as some classic movie soundtracks. The playlist will provide participants with the music tracks to accompany their creative efforts or can simply be used as a soundtrack for their travels anywhere in Europe.
The #MyEuropcarRoadTrip competition is based on a voting system. The person whose video or photo generates the most votes will win the unforgettable trip of a lifetime. There are also 75 runners-up prizes of a Ricoh Theta 360 camera (for the next 75 entrants with the most votes) and the first 500 entries to the competition will receive a Fotomate code enabling them to receive printed copies of their five favourite photos.
Throughout the Summer, a web campaign directed at YouTubers, Instagrammers and bloggers will encourage members of the Europcar community to share their favourite tourist experiences.