“Industry analysts predicted that demand for content management systems would expand in 2004 and that is certainly reflected in FatWire’s results,” said Claude Cosson, FatWire’s Vice President for EMEA. “The improved economy is one factor,” Cosson continued, “but more important is that new and existing customers have embraced Content Server’s ability to support business processes and revenue streams in addition to managing Web site content.”
Freeing Information and “Putting Content to Work”
With the Internet becoming a primary source of information, companies and government agencies need to ensure that content is accessible and accurate.
Colin Howes, IT Director at SEEDA commented, “As a government organisation, SEEDA is accountable to provide information to the public. FatWire will enable us to deliver high quality interactive information that is easily and quickly updated.”
Customers such as the European Space Agency and the Spanish airport organization Aena substantiate FatWire’s leadership position for large multisite, multilingual Web projects. Aena operates 49 Web sites on Content Server, in a mix of 9 languages, including Arabic. “Aena is the largest airport authority in the world,” said Eloy Garca, the Web Director at Aena, “and we want to offer the very best information and services to our constituents. FatWire provides the flexibility and the adaptability we need to integrate with many other applications and provide up to the minute information such as online flight information, weather, and interactive maps.” The languages on each airport site are determined by it’s location.
Information is always presented in both Spanish and English; for Barcelona, this is supplemented with Catalan, for Bilbao with Basque, for Ceuta with French and Arabic, and for Fuerteventura with German. “Our airports are not only located throughout our diverse an
d multicultural country,” added Eloy Garca, “each one of them is also a transit point with a particular mix of users.”
Numerous FatWire clients are at the forefront of what Connie Moore at Forrester Research has dubbed “content-centric applications,” which focus on using enterprise content to increase customer loyalty, improve self-service, and create new revenue opportunities. “Managing content well is crucial – indeed, in many cases it is becoming a regulatory requirement”
noted Cosson. “Our customers are increasingly realizing that they can also convert managed content into a competitive advantage by putting it to work to support business and revenue aims. “One FatWire customer found that they could achieve a one-year return on investment of over 200% by presenting targeted marketing messages rather than generic offers on the
Web.”
About FatWire Software and Content Server
FatWire Software helps organizations put content to work by deploying content-centric applications and Web sites. Organizations in financial services, manufacturing, retail, media/entertainment, telecommunications, healthcare, and government use FatWire’s solutions to improve sales, customer service, partner effectiveness, and employee productivity.
FatWire’s solutions are powered by Content Server, which combines complete business user control over the creation and presentation of content with a scalable architecture for dynamic content delivery and multi-site deployment. Unlike other Content Management solutions that focus on getting content under control, FatWire’s solutions enable organizations to put
content to work by delivering highly targeted and persuasive experiences to customers, partners, and employees.
