This is the first ongoing video content to be produced specifically for mobile devices, with an emphasis on close-ups and a fast-paced plotline that takes as much from 24 as Hollyoaks. The distribution deal for ‘Brick-it’ has yet to be finalised, and the company is adamant that episodes should be affordable and its users protected from hidden charges and mobile spamming. Subscribers will be able to watch it anytime and anywhere throughout the day.
Farringdon Road Films series director Henry Mason comments ‘This represents a major step-change in the production of downloadable content. Written and shot entirely for mobiles, we have produced an exciting and highly addictive soap series that people will be able to watch wherever they are, whenever they have five minutes to spare. This is surely the future of entertainment.’