With the behaviour of users online continually evolving thanks to the increased use of social networks, Global Personals has recognised that an increasing number of people want to enjoy mingling and flirting online without the pressure of looking for “the one”, previously promised by so many other dating companies. Past experience has demonstrated that this is something that members are willing to pay for, as they often want to look outside of their existing social groups.
The company has launched the new platform under its WhiteLabelDating.com brand, supported by the launch of its very own site, FlirtFix.com, which is being used as a test bed to trial new features and functions to keep up with changing consumer demands.
Steve Pammenter, Director of Partnerships at GlobalPersonals.co.uk said: “As the attitudes of people online are changing, we’re finding that more and more people want to enjoy the experience of dating as opposed to focusing on the end result of finding somebody. Our recent research shows that there are now 5m potential online daters – many of which are not currently being catered for with other propositions in the market”.
“In response to this, we’re launching a network which takes elements of social networks and dating sites to allow members to shape their own experience on these sites, determined by what they’re looking for. The great thing about this is that it opens itself up to everybody, regardless of age, instead based on attitude”.
The platform uses a simple site creation process which allows partners to launch their very own sites with minimal effort and at no cost. Able to provide the company with their branding, the partners are purely responsible for marketing their sites. This has proven to be a formula for success for many individuals and well known brands including Men’s Health, Cosmopolitan and FHM. GlobalPersonals.co.uk is now hoping that this new proposition will bring a fresh approach to the market, enabling more people than ever before to have flirty fun online in a tailored and safe environment.