Over 450,000 men and almost three quarters of a million women admit to simulating crying to distract their opponent to get their own way. 2.8 million people resort to emotional blackmail to get their own way when competing. Competition can drive people to the most shameful of behaviour, be it faking an injury to get a player sent off, or pretending to be pregnant to secure preferential treatment.
Whether it is racing for the last train seat or getting to the front of a queue, people are more competitive with random strangers than friends, family and colleagues. Over a third (39%) of competitive Britons race to be first onto buses and trains or to squeeze into the last available seat. People are most likely to engage in friendly competition with random strangers (27%), followed by friends (20%) and partners (20%).
The desire to compete against strangers across the globe has helped fuel the dramatic rise of online and social gaming sites. One-in-six (16%) of people are most competitive with colleagues, but sibling rivalry accounts for just (8%) for the major rivalries in peoples lives.
Karen J Pine, Professor of Psychology at the University of Hertfordshire and author of Sheconomics, commented: Competition unlocks our primal instinct for survival. In contemporary society we no longer need to fight for food or fire, but the impulse remains so we find ourselves racing for seats on the tube or control of the television remote. Friendly competition allows us to assert ourselves and rank ourselves against others, this urge to establish a pack hierarchy taps into a primitive human emotion. Healthy competition can be an important release and has always been a critical survival mechanism for humans.
The research published by Yazino reveals how competitive people are in everyday situations. Time pressures and the need to be first has pushed over 19 million (42%) people with the competitive instinct, to race against other drivers be it accelerating from traffic lights or trying to get ahead of another car in queuing traffic. Even in car parks people cant resist challenging other drivers, with almost a third (32%) of people regularly competing with random strangers to secure a parking space.
ber competitive Brits will even challenge for the right to control the television remote, with 27% fighting for control over the television remote and a further 12% rushing to be first into the bathroom each morning.
Hussein Chahine, Yazinos Founder and CEO of Yazino, commented: Its well known that people have the innate need to compete. Games have filled this competitive need, fueling social bonds and strengthening relationships for thousands of years. Yazino is building upon this age-old power of games to offer friendly competition, entertainment, challenge, excitement, and socialiability to our players. Weve approached this through the casino environment, which we believe is the embodiment of the best aspects of gaming gathering friends around a table to compete, play, and share an experience. It is important for people find an appropriate outlet for their competitive instinct, testing their wits and skill against others in an environment that is friendly and social.
Yazino provides that outlet, allowing friends and strangers to meet in a sociable environment to compete in real, honest competition. The games allow people to challenge one another from the comfort of their sofas, sofalising via online competitions against friends and players around the world. We give everyone equal opportunity to have fun and win chips whether youre a house wife in San Diego or an investment banker in London. Our everyday lives are competitive; we just want to make it more entertaining.
The research in online social trends was commissioned by Yazino, the world’s first massively multiplayer online casino (MMOC). It is accessible via www.yazino.com and Facebook app. Yazino offers a uniquely fun and competitive social environment connecting the world through casino games such as Blackjack, Roulette, Texas Hold’em and Slots. The focus is on providing a fun casino environment, fusing social interaction and multiplayer functionality.
