TOKYO, Feb. 22, 2019 / Sony Corporation (“Sony”) will exhibit at SXSW (South by Southwest) 2019, the world’s largest creative business festival in Austin, Texas, from Saturday, March 9 through Tuesday, March 12. Inside the Sony booth (WOW Studio), there will be programs that combine discussion sessions and presentations with experiential exhibits under the theme of “Technology × Creativity”.
The sessions will feature lively discussion about the key question “Will technology enrich human creativity?”, and topics to shed a light on “Co-creation of human beings and artificial intelligence (AI)”, and “Expansion of creativity”.
Starting with Hiroaki Kitano, President and CEO of Sony Computer Science Laboratories, Inc. (Sony CSL), the guest speakers include Juergen Schmidhuber, the father of modern artificial intelligence who revolutionized machine learning with his lab’s deep learning neural networks and Avast Security Ambassador, Garry Kasparovwho is widely regarded as the greatest chessplayer in history. The renowned roboticist Hiroshi Ishiguro, now Visiting Senior Scientist at Sony, will be also invited as the guest speaker.
Sony will also present a varied program of interactive exhibits, including “CAVE without a LIGHT,” a showcase which expands the sense other than visual in the darkness by using Sony’s sound & haptic technology, and the AI-assisted music composition technology “Flow Machines”*, a joint project of Sony Music Entertainment (Japan) Inc. and Sony CSL. These exhibits will let visitors explore the latest R&D projects applying Sony’s cutting-edge technology and newest prototypes.
*Flow Machines is a research and deployment project aimed at achieving augmented creativity of artists in music. We create new music together with artists by developing new technology based on leading-edge machine learning and signal processing technology.