Following its successful feature in the agenda in 2012, the exclusive workshop will provide insight on Googles future plans for online video, assess the challenges of online content distributors and explore how HTML5 will create a fundamental shift in the market. Mr Frost will examine how Googles approach to HTML5 will solve many of the problems content owners currently face, with its evolution on the Chrome platform creating a major opportunity for broadcasters and OTT players. The role of adaptive streaming, the challenges of content protection and the future of MPEG DASH will also be explored.
Mr Frost is Head of Strategy and Media of Googles Chrome team, focusing on video strategy for the web platform. Prior to joining Google, Mr Frost was CEO at On2 Technologies, a developer of video compression technology and hardware video processor designs, before On2 was acquired by Google in 2010.
Ever-faster broadband networks and new TV devices are driving competition and innovation in the once staid TV market, says Rob Gallagher, Head of Broadband & TV Research at Informa Telecoms & Media. But this new openness has created fragmentation. HTML5 promises to play a key role in cloud-TV strategies, aimed at reducing the complexity of delivering better TV and video services to a growing array of screens.