At the May 16 summit, held in the IAB boardroom, Nielsen//NetRatings announced its intent to enter into a full audit and accreditation with the Media Rating Council (MRC), the independent body chartered by the U.S. Congress to steward media measurement. Nielsen//NetRatings has completed a pre-audit and is now in the process of a full audit overseen by the MRC.
At the same time, comScore indicated a commitment to finalizing the timeline for a full audit and accreditation within 90 days from the May 16 date. comScore, has completed its pre-audit and is currently reviewing the MRC’s report and proposal for a full audit but has not yet committed to a timeline.
See below to read the accompanying MRC Accreditation Progress Status Update on the progress of comScore and Nielsen//NetRating.
Also since the May 16 summit, the IAB has undertaken a number of initiatives that have educated marketing, media, and agency executives about best and emerging practices in audience measurement, and has continued to drive the consensus development of measurement guidelines for interactive media.