Inovisi phenomanal growth is just a fraction of the iceberg in the mobile internet market potential. According to the Morgan Stanley’s global mobile Internet report, the mobile internet trend is just starting. The mobile Internet users are surpassing the desktop users, and Apple and Research in Motion lead in market penetration. The report reveils that the data growth will force wireless network operators transitions, especially in emerging markets.
For telecommunications network providers, the mobile Internet represents both opportunity and threat. Demand for mobile data is surging, where Morgan Stanley expects 29% annual growth in global wireless data users by 2013, and usage per subscriber to expand 115% annually over the same period. Smartphones have usage rates many times those of simple handsets, and new usage patterns (video and audio streaming, VoIP, real-time collaboration, over-the-air downloads) are fueling even bigger jumps in bandwidth consumption. With networks unable to handle incremental data traffic today in certain markets at peak times, Inovisi is well positioned in capturing the hungry market demand, especially when network operators having both funding and capacity expansion needs to handle all the new traffic to come.
The research also reveils that there are nearly 4 billion mobile subscribers, but only about 260 million users expected to be on 3G networks by year end 2009. Morgan Stanley believes emerging markets offer huge potential demand for the mobile Internet. Low fixed-line penetration means that for many, the mobile Internet will be the Internet. Costs of mobile are just 3-5% of fixed broadband (DSL) per household, and vibrant mobile value-added services offer great appeal to carriers and users alike. But low GDP per capita restricts spending on handsets and
service plans, and low post-paid penetration and small carrier subsidies likely hinder adoption of smartphones.
Because people are using their phones for increasingly complex tasks, burgeoning data consumption is straining corporate users, service providers and wireless network operators like Telkomsel, Indosat and XL Axiata. To relieve their networks and install new technologies and infrastructures like 3G or 4G, mobile data transactions company like Inovisi will benefit from the emerging demand from both corporates and telecoms. The company’s business model is simple: it owns cross network high speed data processing infrastructure mirrors around the world, and lease utility to mobile service providers and high bandwidth consumption corporate clients, who sign multiyear contracts that come with annual price escalators. Because of high dependancies on time sensitive services and uptime, Inovisi Infracom locked down and controls large accounts with little threat of competition.
The company went public on July 2009 and has gained growing interest from both business and investment communities, riding on the growth in mobile internet.