By capturing key data elements in real-time, such as the amount of time spent on each subject area, the flow of page navigation and a questionnaire facility, valuable marketing information can be made immediately accessible to product teams. As well as providing point of contact marketing information, IM Touchpoint allows companies to build comprehensive customer profiles, giving sales directors powerful insight into how products, solutions and propositions are resonating with the market. Sales and marketing teams can then zero in on the critical interest areas of their customers and build powerful propositions with key messages for their sales teams to communicate.
The launch of the iPad has been greeted with much fanfare by the Life Sciences industry as it offers an interactive and intuitive way of engaging customers and prospects. IM Touchpoint has already proven that the iPad can deliver tangible benefits for companies seeking innovative ways to more effectively communicate with their clients. said Richard Jenkinson, CEO, Interactive Medica.
Sales professionals have a limited amount of time to make a big impact during sales calls, but with this new application they can now fully engage their audience, safe in the knowledge that a digital footprint of the meeting will be instantly uploaded into their CRM system. Its an immensely potent offering because the data it generates enables Pharma companies to approach sales and marketing more intelligently, paving the way for businesses to significantly grow their bottom line, he continued.
IM Touchpoint integrates with the Interactive Medica Application Suite, but unlike other iPad applications it can also integrate with other CRM systems. This means that companies can hit the ground running and dont have to worry about the compatibility of their IT systems.
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