Commenting on the research, Dan Stobbs, social media executive at BlueSky PR says:
There are now over three billion active social media users around the world, and with research showing that 73% of 18-34 years olds found their last job via social media, recruitment agencies must fully embrace it to ensure they remain competitive.
However recruitment marketers are increasingly struggling to implement a robust social media programme within their business. Our research reveals that achieving buy in from decision makers, developing the foundations for a compelling strategy and securing employee advocacy are the top challenges marketers are facing.
With this in mind, we have developed a step by step guide to ensure that recruitment marketing teams can develop a social media strategy that provides real ROI.