Online gift site www.Prezzybox.com surveyed 2,130 men and women to look at gift-buying habits in the run up to Christmas.
Out of the 1,036 men in the study, just 3 in 10 of them search further than the first site or shop they visit when buying gifts for friends and family.
Women who responded were likely to be much more thoughtful and meticulous in their gift buying. They said that on average they spent 4 hours shopping for one person’s gifts for any given celebration. This includes time spent researching, asking around and searching for the perfect present, both online and offline.
According to the study, there is a difference in the number of presents both genders choose to buy – men buy on average 2 presents for friends and loved ones for celebrations such as birthdays and Christmas, 68% of women buy 4 or more. Whilst a shocking 6% of the men in the study said they didn’t buy presents throughout the year at all.
When asked “How much money do you spend on average on gifts for family members for any given celebration?” the results showed that men spend more money than their female shopping counterparts, despite not giving shopping as much time.
Half of the men said they spend between 100-150 on family members for any given celebration, compared to the majority of women, which answered 75-100.
Zak Edwards, Managing Director of Prezzybox.com had the following to say,
“Us guys often get a bad rap for our lack of consideration, but this study unfortunately proves it!”
“I’ve got to be honest; I much prefer the ‘in-out’ approach to shopping. I think that women generally see shopping, both on and offline as more of an enjoyable experience, whilst we see it as a means to an end.”
“With Christmas only really just around the corner, we wanted to look at how best to market to both men and women and whether it was worth a separate push – clearly, there’s a huge difference in the way men and women shop for gifts, so I think we’ve got our answer!”