According to research conducted by Actix, some of the world’s biggest mobile networks are regularly losing millions of calls, with some networks ‘dropping’ as many as seven million calls a month. In less mature mobile networks, call failures can account for more than 1 call in every 30, meaning the average subscriber will lose a call at least once a week.
Other network issues such as echo, poor speech quality, reduced data rates, broken speech, lack of continuous coverage and low capacity all add to the quality of service issues, which operators must address in order to retain subscribers in an increasingly competitive mobile market.