Portal) at the Internet World conference and exhibition in June,
Dialogue has developed a unique mass market inbound MMS capability to
allow organisations to receive, filter, action and archive large chunks
of video clips submitted virtually simultaneously from anywhere in the
The application is seen to have vast potential for major news networks,
as well as being the vehicle of change for a whole range of new
opportunities across all business sectors.
“Recent news events have shown the potential of mobile telephone cameras
but from today news organisations will be able to implement their own
customised capability – attracting vast ‘eyewitness’ footage which they
will be able to instantly edit and screen,” said Dialogue Managing
Director Paul Griffiths.
“The MMS features of MAP will give news organisations a robust, scalable
service complete with in-bound screening which can be set, for example,
to rule out still pictures or audio or text – allowing just the material
through which they need.
“It really puts a news camera in the pockets of the people.”
In addition to its news organisation application, Dialogue, who provided
the text voting technology behind two of this year’s highly successful
TV shows Celebrity Fame Academy and Big Brother 6, already see the
entertainment industry showing considerable interest. A future use, for
example, could be in a scenario where people seeking auditions for
programmes such as The X Factor could submit a brief video and message
Dialogue’s new service will be demonstrated for the first time anywhere
in the world on stand 8 at the Mobile Content World exhibition at
Olympia in London starting tomorrow (September 13).
MAP has been designed by Dialogue for any company wanting to employ
mobile messaging as a direct avenue to its customers – the vast majority
of applications being via SMS messages. The portal makes setting up
mobile messaging campaigns quick and easy, ensuring their effectiveness.
The online service collates a high capacity of mobile data giving its
users the opportunity to identify and respond to its customers. MAP is
suitable for marketing professionals, content owners, local authorities,
government agencies, and broadcast agencies.
Dialogue is a world leader in mobile messaging, mobile electronic
payments processing and specialises in the development and rapid
deployment of mobile applications that utilise text messaging and mobile
multimedia. Its customers include BT, MSN, Virgin Mobile, Vodafone and
O2. The company has offices in the UK and Australia.