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More than 1 in 10 Google UK searches Includes new author images and bio info in top 100 results study shows

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More than 1 in 10 Google UK searches Includes new author images and bio info in top 100 results study shows

globaltelconews-admin by globaltelconews-admin
30 April, 2012
in English
0

London 30 April, 2012 A new study suggests that in 13 per cent[1] of Google UK searches at least one of the top 100 results incorporates new author profile information, including an author thumbnail image and links. However the majority of these are from US based sites, meaning UK journalists and publications are missing out on increased visibility, traffic and potential advertising revenue.

The author profile feature, known as authorship markup, is something that Google has been rolling out since last year. It helps news and other online publications and blogs generate more click-throughs while helping searchers find more articles by the same author. These author profile integrations appear in organic search results when a writer has produced an article which Google deems relevant to a searchers keyword query.

Currently journalists and bloggers who write about technology, medical and food topics are among those that are most visible in author profile integrations according to the study by search and social analytics company, Searchmetrics, which analysed Google UK search results relating to 1 million popular keywords.

UK writers in Searchmetrics list of the top 20 who most frequently appear in Google.co.uk author integrations (see table underneath) include Charles Arthur, the Guardians technology editor and Edward Chester, reviews editor at TrustedReviews.com.

More writers from US based sites are appearing in the top 20 because authors generally need to have a profile on the Google Plus social network to be displayed in author integrations and we assume more writers for US sites are on Google Plus and also Google has possibly encouraged some US sites to set up their articles for author integrations, said Marcus Tober, founder and CTO of Searchmetrics.

To appear in the author integrations, the authors articles need to be linked (using specific web tags) to the authors Google Plus profiles.

In an increasingly competitive market, author integrations are an opportunity for media sites, blogs and content creators to generate better visibility and traffic because more people click on a result when they see the authors image in this way. This feature also introduces searchers to more content by the same author and allows them to connect with the author on Google Plus[2], said Tober.

It was surprising to see more than one in ten of the results tested are showing author integrations because this is still a new feature its much higher than I expected, added Tober.

The dominance of writers from US based sites in Google UK author integrations means there is a big opportunity for UK journalists and sites to get onto Google Plus and make themselves more visible using this new type of search entry suggests Tober.

Top 20 Author Profile Integrations on Google.co.uk

Author Writes for (includes) Topic Page 1
integrations*
Total
integrations**
Elaine Lemm NYT, About.com Food 581 1989
Dr. Melissa Stppler WebMDNetwork Medical 545 1412
Diana Rattray About.com Food 530 1529
Tim Fisher About.com Technology 472 1897
Alison Doyle About.com Job search 438 1442
Dr. William Shiel WebMDNetwork Medical 403 866
Dr. Ben Wedro MDDirect.org Medical 328 877
Dr. John Cunha WebMDNetwork Medical 328 790
Bradley Mitchell About.com Technology 321 1363
Cathy Wong About.com Alt Medicine 316 839
Stephanie Jaworski JoyofBaking.com Food 307 1005
Laura Porter Visit Britain, About.com Travel 281 1929
Edward Chester TrustedReviews.com Technology 264 733
Luke Westaway CNET UK Technology 254 1292
Gordon Laing Cameralabs.com Photography 248 1200
Charles Arthur Guardian Technology 218 1271
Laura K. Lawless French.About.com Languages 218 705
Hubertus Keil Alicante-Spain.com Travel 214 1070
Adam Pash Lifehacker Lifestyle/Tech 204 1311
Richard Trenholm CNET UK Technology 200 1931

*The number of times a writer appears in author profile integrations displayed on the first page of Google.co.uk search results in Searchmetrics study

**The total number of times a writer appears in author profile integrations displayed in Google.co.uk search results in Searchmetrics study

The author integrations feature is part of Googles ongoing drive to improve searches by eliminating poor and duplicate content according to Tober, as well as being another way that Google is trying to get more users for Google Plus.

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