Brought to the UK by former Virgin Mobile sales and marketing chief, Graeme Hutchinson, the new service will cost a quarter of traditional mobile phone tariffs. With a White Mobile SIM card calls to other White Mobile users are free, 6p per minute to UK mobiles or from as little as 0.5p per minute to International numbers.
Graeme said: Our goal with White Mobile is to bring people closer together by offering them a highly competitive and compelling choice for their domestic and international calling needs.
Pay as you go charges are forever increasing while mobile networks are pushing towards long-term contracts and fixed monthly commitments. White Mobile offers freedom, flexibility and is simple so consumers can have a fair and affordable choice.
White Mobile SIM cards are available for free through the website www.whitemobile.com and can be topped up with as little as 2 at thousands of outlets across the UK including Paypoint and 3R terminals.
White Mobile operations director, Hamish White, added: Simplicity combined with outstanding value and great service is the essence of White Mobile, which we believe offers the very best pay as you go choice for UK consumers. This is particularly important in todays market where pricing is overly complicated and difficult for consumers to understand.