However it’s not too late for businesses to implement an inexpensive solution to managing customer complaints and feedback as a short term seasonal approach. Newly launched managemycomplaints.com offers retailers a free 30 day trial of the application to help them better deal with this seasonal upsurge in customer feedback.
Andrew Aldred, marketing manager at managemycomplaints.com, states,
“On average retailers receive over a third more customer complaints and comments over the Christmas and New Year period than at any other time during the year. However, unlike hiring temporary staff to cope with the increase in sales – most retail outlets are unable to handle the increased volume of feedback – resulting in stretched resources, poor responses, increased customer dissatisfaction and stressed staff. This is a problem that can be avoided as complaints can be easily resolved, in most cases. Research from the Customer Care Alliance discovered that 49% of complainants were simply seeking an apology and only 19% were aiming for a refund or similar.”
Aldred continued: “managemycomplaints.com is a simple and cost effective solution to help retailers cope with seasonal challenges. The online service is designed to address the needs of small and midsized businesses in capturing, managing and responding to customer complaints and feedback. It can also be implemented as a seasonal solution, allowing businesses to uses the service on a pay as you go service.”