TM Forum will further support NAB Show to educate content owners and aggregators of their role in the emerging communications value chain. According to STL Partners, an organization that specializes in business model innovation in the telecommunications sector, the ‘two-sided business model’ that exists between targeted content and advertising-based business models could be worth $250 billion if companies can overcome the operational challenges involved.
“NAB recognizes that communications service providers are an important channel to market for content owners and aggregators, and TM Forum recognizes the need to work with the content world to ensure that service providers are supplying added value to content owners,” said Brad Williams, NAB vice president of member benefits and business development. “As show organizers, it is important to provide the forum where these groups can come together, have dialogue, and explore opportunities to grow their businesses. We feel our content community can learn a great deal at TM Forum’s Management World Orlando event, and are confident the TM Forum community can establish a number of content partners at the NAB Show.”
Jim Warner, vice chairman and head of the content sector at TM Forum added, “This is a milestone announcement for TM Forum and clearly demonstrates our drive to expand beyond our traditional space in order to provide the collaborative solutions to make the value chain truly frictionless from end to end. NAB Show’s support of Content Encounter Phase 3 at Management World Orlando is a significant step in bringing other players in the value chain to the table.”
