July and August both set new traffic records for NewsNow. July saw 91m page views served for the first time. On the back of that in August, NewsNow broke the symbolic 100m page view threshold – a further record.
NewsNow’s previous record was 82m, in August 2007.
“Everybody at NewsNow is incredibly pleased with this performance,” said Struan Bartlett, chairman. “The summer football transfer window is always a busy time for us, and it is testament to the quality of our feeds, and the scalability of our IT systems, that we have been able to satisfy the high growth in demand for aggregated news over the period.”
For football fans, NewsNow’s team feeds have long been a key part of their secret armoury for staying on the crest of team gossip. For others, NewsNow’s huge selection of topical feeds is what carves the site its niche against better funded competitors like Google News.
NewsNow automatically scrapes and files real-time news, as it breaks, to provide an unparalleled portal onto the world’s online news.
NewsNow.co.uk started life serving the basic news needs of current affairs, business & finance, technology, entertainment and sports readers but now breaks down the news into over 2,500 topics and subtopics.
As a company, NewsNow derives revenue from ad sales, delivering its feeds to third-party websites, as well as its highly acclaimed subscription press cuttings and news monitoring services.
The chairman of NewsNow, ex-journalist and mathematician Struan Bartlett, conceived and built NewsNow with friend and colleague Nick Gilbert in 1997. Working together as technology reporters for publishers VNU they were inspired – by the potential of the Internet technologies they covered – to create a new and better news experience. NewsNow.co.uk, the UK’s first aggregated news portal, was launched in February 1998.