Marie Louise Windeler, chairman designate of Freshwater UK, draws on original research to show how Obama’s campaign can teach British PR lessons in areas such as targeting messages, using social media and defending brand reputations.
PR Success Monthly’s regular “five minutes with…” slot features award-winning beauty, health and wellbeing journalist Alice Hart-Davis. She spells out what she finds helpful – and not so helpful – when dealing with PR people.
One pet hate: e-mails that begin “Hey”. “I’ll take that from my teenage daughters, but not from anyone supposedly serious about their work,” says Hart-Davis.
PR agencies that are worried about their business prospects during the recession get some expert advice from media industry tax and business adviser Cliff Crown.
He provides 10 helpful tips on how PR firms can ease the financial pain in the coming months. Example: improve systems to collect information about rechargeables faster. They can then be billed faster to clients.
The regular “press release clinic” slot shows release writers how they can use information in different ways depending on which markets they are targeting with their story.
And there’s advice on how to avoid the three most common problems when contributing an article to a newspaper or magazine.