The online survey of 500 UK small businesses was commissioned by Intuit UK, which today launched QuickBooks Online, providing easy online money management for small businesses. The survey found that the most likely small business senior managers to work using online services is either aged 35-44 (63%) , London-based (66%), or a Mac user (71%).
How and Why Small Businesses go Online
The survey explored how and why UK small businesses use online services within their business, and what online services they plan to use in the future:
What online or cloud-based services small businesses expect to use over the next 12 months:
- Storage or document sharing services 21%, an increase of 22%.
- Word processing, spreadsheet, or presentation services 16%, an increase of 62%.
- Financial management 13%, an increase of 33%.
- Customer relationship management services 9%, an increase of 81%.
- Other 5%, an increase of 25%
- Access documents or services anywhere 70%.
- Save time, with no need to install software 41%.
- Easier to share information with others 49%.
- Storage or document sharing services 17%.
- Word processing, spreadsheet, or presentation services 10%.
- Financial management services 10%.
- Other 4%
Why small businesses use cloud services:
Main online or cloud-based services currently being used by small businesses
“Small businesses in the UK are showing increasing confidence toward using online services to manage core business functions such as financial management,” said Pernille Bruun-Jensen, managing director of Intuit UK. “In launching QuickBooks Online we are helping this new generation of businesses to securely access their books online and keep on top of their finances wherever they are. QuickBooks Online is new and tailored for the UK market, but built on a decade of experience in the US where we have more than 215,000 paid subscribers.