According to Berman, Website owners recognize that business brokers provide a valuable service for very large and complex deals but when it comes to most web-based businesses, owners prefer to deal directly. A trusted marketplace, mindful of eBay, but focusing on web properties is the preferred platform for optimizing return on investment, by reducing time and costly commissions.
venforo was launched in early October after over 8 months of research, development and iterative testing. This is no cloned software but a new auction application designed from the bottom up with extensive input from website owners. venforo enables online entrepreneurs to easily list, promote, search, bid, buy, sell and close a variety of web properties directly between buyer and seller in an auction format. Tiered pricing options enable sellers to select the right listing plan for their budget and promotional needs. Documentation including best practices for buyers and sellers as well as a post-sale closing guide provides ample support for newbies as well as experienced website buyers and sellers. As an introductory promotion, venforo is offering business owners wanting to sell their web business, free listings with the entry level Basic plan.