“Klipmart will extend our US relationships with agencies, advertisers, and publishers first here in the UK, then to other European nations in the near future,” says Ratcliffe.
The move comes at a time when the use of online video is soaring in the US for both content and advertising as users move from dial up to broadband Internet connections. According to Jupiter Research, 68% of US homes online access the internet through a broadband connection, which translates to about 40% of the total US. In other countries, such as the UK, the younger 18-24 audience is spending more time on the computer than watching television.
“We have seen an extraordinary jump in our business with almost every industry utilising online video advertising,” says Rick Kleczkowski, senior vice president of business development for Klipmart.
“Early adapters such as those in the entertainment industry (particularly movies, music and gaming) have upped their spending and we are seeing increased use of online video from consumer products, auto, travel, publishing, financial service, technology, etc. as advertisers realise that online is beginning to overtake more traditional media, we are seeing this trend continue across the UK and Europe,” concludes Kleczkowski.
