• Latest

Pitney Bowes MapInfo announces Jobs in the Field

22 August, 2008
China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

19 December, 2020
Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

18 December, 2020
TEMSA: Bus exports to be delivered to the heart of the European Union

TEMSA: Bus exports to be delivered to the heart of the European Union

18 December, 2020
EU tries to reshape the rules of the Internet

EU tries to reshape the rules of the Internet

17 December, 2020
Matterport Brings 3D Capture to the iPhone

Matterport Brings 3D Capture to the iPhone

5 May, 2020
NASA Administrator Statement on Agency Coronavirus Status

NASA Administrator Statement on Agency Coronavirus Status

15 March, 2020
Technology Supports Social Distancing in age of Covid-19

Technology Supports Social Distancing in age of Covid-19

15 March, 2020
Second Staff Exchange Between EU CyberSecurity Organizations

Second Staff Exchange Between EU CyberSecurity Organizations

19 February, 2020
Iranian Professor on the Iran-US escalation: “Iranians expected to hear a clear and steadfast condemnation from Turkish authorities over Soleimani’s death”

Iranian Professor on the Iran-US escalation: “Iranians expected to hear a clear and steadfast condemnation from Turkish authorities over Soleimani’s death”

16 February, 2020
Badly Trained Spam – Only A Quarter of Brits Train their Spam Filter

Badly Trained Spam – Only A Quarter of Brits Train their Spam Filter

6 February, 2020
Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

31 January, 2020
Turkish Competition Authority’s Android Decision

Turkish Competition Authority’s Android Decision

18 December, 2019
  • About Us
  • Contact Us
  • Homepage
  • Latest News
  • News Widget
  • Privacy Policy
Friday, March 5, 2021
  • Login
  • Register
Globaltelconews
Advertisement
  • IT
  • Telecom
  • Mobile
  • e-Commerce
  • Fintech
  • Security
  • New Tech
  • About
    • About Us
    • Contact Us
    • Privacy Policy
No Result
View All Result
  • IT
  • Telecom
  • Mobile
  • e-Commerce
  • Fintech
  • Security
  • New Tech
  • About
    • About Us
    • Contact Us
    • Privacy Policy
No Result
View All Result
Globaltelconews
No Result
View All Result
Home GENERAL English

Pitney Bowes MapInfo announces Jobs in the Field

globaltelconews-admin by globaltelconews-admin
22 August, 2008
in English
0
1k
VIEWS
Share on FacebookShare on Twitter

With the announcement of these impressive statistics, QuickPlay Media, the premier provider of mobile video solutions, is urging the mobile industry to build this mobile TV momentum beyond the Olympic Games.

Maintaining the Olympic standard
Despite wide scale adoption of 3G-capable mobile devices in the European market, consumer usage of mobile TV and video services remains low. These low adoption rates are illustrated by the results of a recent UK survey by QuickPlay Media, in which 44% of mobile phone owners indicated that they were not aware of mobile TV or video services being available to them. Of those that were aware, 33% indicated high cost as a key barrier to using the service. However, as the AT&T experience demonstrates, if a mobile operator offers content that is of high interest to its customers, prices it attractively and then promotes this effectively, service adoption will visibly rise. This rule is true for accessing content as part of a bundled package, such as AT&T’s, or as part of additional value-add services such as that offered by Bell Mobility for Olympic coverage in Canada.   

In drawing content from the Olympic Games, AT&T leveraged a global brand recognised by millions, and provided compelling, entertaining content to attract a mainstream audience. The mobile industry must now follow this example and continue to work with big brands and global events to ensure that mobile content appeals to and is marketed at mainstream consumers.

With AT&T’s Olympic TV service, which is available to all customers on a bundled mobile TV package, users are made aware of the costs they are paying for upfront and what content they can access. As bundled packages enable a one-off monthly payment by the consumer, they provide a very transparent billing method which enables the user to access mobile TV or video services safe in the knowledge there will be no additional surprise costs on their monthly bill.

In Europe, these bundled data packages are becoming a common element of post-paid mobile contracts, but with an estimated 60% of owners on pre-pay tariffs, billing for mobile TV services is still unclear for most customers. Coupled with horror stories of enormous data bills, many are cautious and inclined to stay clear of mobile content services. Operators must therefore be smarter and transparent with billing to ensure customers feel ‘safe’ when using these services but also educate on what users can and can’t get within their packages.

In addition to bundled services, much has been made of the potential for ad-funded content to supplement saturated revenue streams and increase mobile TV adoption. Research from QuickPlay indicates that the consumer market is ready for ad-funded content if they receive a benefit in return, with 78% of mobile phone owners prepared to watch targeted advertisements for access to reduced rate video content on mobile. It has been established that a great percentage of mobile video is consumed on an ad-hoc basis when filling dead-time. To encourage potential users to snack on content, operators can use advertisements to offset the cost of viewing that content – a factor which can encourage consumer adoption.

There are many factors in increasing consumer awareness of mobile TV services in the public domain but if operators bear the above factors in mind, they will maintain and improve the impressive Olympic standard set this month.

Popular Posts

  • Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

    Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

    0 shares
    Share 0 Tweet 0
  • EML Launches Branded Winnings Card with European Gaming customer Betsson in Sweden

    0 shares
    Share 0 Tweet 0
  • Last Exit: Revolutionize the Way Plastic is Used

    0 shares
    Share 0 Tweet 0
  • Europol Hosts 3rd Conference on Criminal Finances and Crypto Currencies

    0 shares
    Share 0 Tweet 0
  • GardaWorld Enhances Travel Security Services with Launch of 2019 Global Mobility Risk Map

    3 shares
    Share 3 Tweet 0
  • UK Joined in European Fibre Broadband Rankings

    0 shares
    Share 0 Tweet 0
  • Trending
  • Comments
  • Latest
Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

31 January, 2020
EML Launches Branded Winnings Card with European Gaming customer Betsson in Sweden

EML Launches Branded Winnings Card with European Gaming customer Betsson in Sweden

4 February, 2019
Last Exit: Revolutionize the Way Plastic is Used

Last Exit: Revolutionize the Way Plastic is Used

27 December, 2018
Europol Hosts 3rd Conference on Criminal Finances and Crypto Currencies

Europol Hosts 3rd Conference on Criminal Finances and Crypto Currencies

11 March, 2019

Turkish National Operating System; Gelecek Linux

0

Turkish ISP Sector Got a Breathe

0

Turkcell and Telsim Sentenced to Penalty of Record

0

Turkcell’s Return to Council Decision

0
China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

19 December, 2020
Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

18 December, 2020
TEMSA: Bus exports to be delivered to the heart of the European Union

TEMSA: Bus exports to be delivered to the heart of the European Union

18 December, 2020
EU tries to reshape the rules of the Internet

EU tries to reshape the rules of the Internet

17 December, 2020

Placeholder text. Slogal goes here.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis a nulla pariatur.

Latest Posts

China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

19 December, 2020
Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

18 December, 2020

Navigation

  • Authors
  • Author Login
  • Author Application
  • Advertisement
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms of Use
  • Sitemap

Subscribe to Our Newsletter

We keep your data private and share your data only with third parties that make this service possible. Read our Privacy Policy.

Check your inbox or spam folder to confirm your subscription.

© 2018 Globaltelconews.com

No Result
View All Result
  • IT
  • Telecom
  • Mobile
  • e-Commerce
  • Fintech
  • Security
  • New Tech
  • About
    • About Us
    • Contact Us
    • Privacy Policy

© 2018 Globaltelconews.com

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In