• Latest

PR embraces social media but spends little time on monitoring

13 October, 2010
China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

19 December, 2020
Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

18 December, 2020
TEMSA: Bus exports to be delivered to the heart of the European Union

TEMSA: Bus exports to be delivered to the heart of the European Union

18 December, 2020
EU tries to reshape the rules of the Internet

EU tries to reshape the rules of the Internet

17 December, 2020
Matterport Brings 3D Capture to the iPhone

Matterport Brings 3D Capture to the iPhone

5 May, 2020
NASA Administrator Statement on Agency Coronavirus Status

NASA Administrator Statement on Agency Coronavirus Status

15 March, 2020
Technology Supports Social Distancing in age of Covid-19

Technology Supports Social Distancing in age of Covid-19

15 March, 2020
Second Staff Exchange Between EU CyberSecurity Organizations

Second Staff Exchange Between EU CyberSecurity Organizations

19 February, 2020
Iranian Professor on the Iran-US escalation: “Iranians expected to hear a clear and steadfast condemnation from Turkish authorities over Soleimani’s death”

Iranian Professor on the Iran-US escalation: “Iranians expected to hear a clear and steadfast condemnation from Turkish authorities over Soleimani’s death”

16 February, 2020
Badly Trained Spam – Only A Quarter of Brits Train their Spam Filter

Badly Trained Spam – Only A Quarter of Brits Train their Spam Filter

6 February, 2020
Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

31 January, 2020
Turkish Competition Authority’s Android Decision

Turkish Competition Authority’s Android Decision

18 December, 2019
  • About Us
  • Contact Us
  • Homepage
  • Latest News
  • News Widget
  • Privacy Policy
Friday, April 23, 2021
  • Login
  • Register
Globaltelconews
Advertisement
  • IT
  • Telecom
  • Mobile
  • e-Commerce
  • Fintech
  • Security
  • New Tech
  • About
    • About Us
    • Contact Us
    • Privacy Policy
No Result
View All Result
  • IT
  • Telecom
  • Mobile
  • e-Commerce
  • Fintech
  • Security
  • New Tech
  • About
    • About Us
    • Contact Us
    • Privacy Policy
No Result
View All Result
Globaltelconews
No Result
View All Result
Home GENERAL English

PR embraces social media but spends little time on monitoring

globaltelconews-admin by globaltelconews-admin
13 October, 2010
in English
0
1.3k
VIEWS
Share on FacebookShare on Twitter

Nearly 60% of PR agencies and departments that monitor social media spend no more than two hours a week doing so, despite its perceived importance.

These findings form part of a research project carried out by Daryl Willcox Publishing into the social media habits of the PR industry. The publication of the research coincides with the launch of a new whitepaper examining tools to monitor social media.

Of 376 PR departments and agencies surveyed, 85% said they monitored social media, including blogs and forums, for coverage and conversations.

31% of these said they dedicated an hour or less each week monitoring social media, while 26% spent between one and two hours. More than a third (36%) spent between three and six hours monitoring with 7% putting aside at least a day each week.

90% of departments and agencies monitoring social media said they did so because it was an important element of their media monitoring.

68% of respondents said they used free online tools and search engines to monitor, while 42% said they visited each social platform individually.

The consensus now in the PR industry is that social media is of real importance and our survey findings support that, said Daryl Willcox, chairman and founder of Daryl Willcox Publishing. Our research also suggests there could be room for greater emphasis on monitoring social media despite the many online tools, free and paid-for, now available to help PR professionals pick up online conversation.

The research also discovered reluctance among PR professionals to join in with online conversations. Almost half (49%) of departments and agencies only joined in when people were getting things factually wrong while 17% did not get involved at all.

26% of respondents said they did engage and declared their PR role while 8% hid who they were representing in online conversations.
Of the 15% which did not monitor social media, 51% cited a lack of resource, 29% said a lack of knowledge stopped them and 11% felt there was no value in it.

Popular Posts

  • Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

    Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

    0 shares
    Share 0 Tweet 0
  • EML Launches Branded Winnings Card with European Gaming customer Betsson in Sweden

    0 shares
    Share 0 Tweet 0
  • Last Exit: Revolutionize the Way Plastic is Used

    0 shares
    Share 0 Tweet 0
  • Europol Hosts 3rd Conference on Criminal Finances and Crypto Currencies

    0 shares
    Share 0 Tweet 0
  • GardaWorld Enhances Travel Security Services with Launch of 2019 Global Mobility Risk Map

    3 shares
    Share 3 Tweet 0
  • UK Joined in European Fibre Broadband Rankings

    0 shares
    Share 0 Tweet 0
  • Trending
  • Comments
  • Latest
Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

31 January, 2020
EML Launches Branded Winnings Card with European Gaming customer Betsson in Sweden

EML Launches Branded Winnings Card with European Gaming customer Betsson in Sweden

4 February, 2019
Last Exit: Revolutionize the Way Plastic is Used

Last Exit: Revolutionize the Way Plastic is Used

27 December, 2018
Europol Hosts 3rd Conference on Criminal Finances and Crypto Currencies

Europol Hosts 3rd Conference on Criminal Finances and Crypto Currencies

11 March, 2019

Turkish National Operating System; Gelecek Linux

0

Turkish ISP Sector Got a Breathe

0

Turkcell and Telsim Sentenced to Penalty of Record

0

Turkcell’s Return to Council Decision

0
China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

19 December, 2020
Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

18 December, 2020
TEMSA: Bus exports to be delivered to the heart of the European Union

TEMSA: Bus exports to be delivered to the heart of the European Union

18 December, 2020
EU tries to reshape the rules of the Internet

EU tries to reshape the rules of the Internet

17 December, 2020

Placeholder text. Slogal goes here.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis a nulla pariatur.

Latest Posts

China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

19 December, 2020
Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

18 December, 2020

Navigation

  • Authors
  • Author Login
  • Author Application
  • Advertisement
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms of Use
  • Sitemap

Subscribe to Our Newsletter

We keep your data private and share your data only with third parties that make this service possible. Read our Privacy Policy.

Check your inbox or spam folder to confirm your subscription.

© 2018 Globaltelconews.com

No Result
View All Result
  • IT
  • Telecom
  • Mobile
  • e-Commerce
  • Fintech
  • Security
  • New Tech
  • About
    • About Us
    • Contact Us
    • Privacy Policy

© 2018 Globaltelconews.com

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In