Britain is a nation addicted to online ‘property porn’ with thousands of Internet users spending hours searching for properties they could never afford, according to research released today by Globrix.
The research found that nearly 40% of Brits regularly surf the web looking for property and over one in ten (14%) property website users admitted to spending more than an hour a week searching for homes online. The worst addicts were true property obsessives, with 1% of site users spending more than three and a half hours a week looking at homes on the web.
Much of the time spent online isn’t even used looking for your next home – 38% use property search sites to find out how much their neighbours’ house is worth and 22% spend their time looking at dream properties they could never afford, pure ‘property porn’! The story differs in the regions, with the nosy Scots leading the charge for spying on the neighbours (51%) whilst the realistic Midlanders are most likely to be looking for properties they can afford (83%).
The rise of property porn is even challenging some of Britain’s most popular online activities. The majority of property site users admitted to spending more time looking for homes online than looking at music sites (with only 16% spending more time on them), holiday sites (34%), pornography (9%) and even the all conquering Facebook (31%).
The much feared economic downturn doesn’t seem to be impacting on people’s property searching habits, with 26% of property site users saying they’re actually going to be searching MORE in the predicted downturn, many in the hunt for a property bargain.
The research, undertaken by YouGov, surveyed 2053 UK adults.
Dan Lee, CEO of Globrix, said: “Everyone knows that the UK’s property crazy – you just need to look at the TV schedules for proof of that. What this research shows is that the web is now just as important as the TV when it comes to property entertainment – whether you’re looking for your next real home or for inspiration in your dream home.
“The new generation of property websites gives people more choice and more information than ever before. This means that, whether you’re a real house hunter or a dream home surfer, you’re going to have access to the widest possible range of properties and data.”