India is currently the fastest growing wireless market in the world, and in April 2008 it surpassed the U.S. to become the second largest market, as well. With a rapidly expanding customer base, BPL will be leveraging Redknee’s IPRC solution to address its specific need to deliver flexible and tailored pricing plans to over two million subscribers.
Redknee partnered in this opportunity with one of the most prominent vendors in this space.
With the implementation of Redknee’s highly scalable, real-time rating and charging solution, BPL will be able to quickly roll out tiered and bundled pricing plans for their growing list of new data services. This in turn provides more service options for their subscriber base and will potentially deliver increased revenue for BPL.
Redknee’s IPRC solution will also integrate with BPL’s own network and their existing billing solution, helping to ensure seamless ongoing operations.
“We are especially excited by this opportunity as this is Redknee’s first network operator in India,” commented Lucas Skoczkowski, CEO at Redknee. “We look forward to a long and successful relationship as we provide the mission critical support that operators around the globe have come to expect from Redknee. With an expanding base of over 15 network operators in the APAC region, we will continue to deliver solutions that fit the needs of this market. Redknee’s real-time rating and charging product, IPRC, does just that.”
As industry analyst group OSS Observer states, “The key value of real-time charging is enabling service providers to charge for unique services in discrete ways that help them increase revenue. [Service providers] can allow customers to use and pay for discrete services, offering many different bundles but charging for the services actually used.”