Where do Brits feel to escape the daily grind best? Brits adore the sea – with 70% of Brits desiring a coastal view from a British break over city breaks (just one in ten). However, the allure of the seaside resort holds appeal for just one in ten of us compared with the idea of a quaint coastal town (59%).
Psychotherapist and lifecoach Christine Webber, says;
“We lead frenetic lives. According to the TUC, the average worker in this country does almost an extra day’s work each week in overtime. Worse than that, over a fifth of us never take a break for lunch, while more than 50% of Brits take less than the legal minimum of half an hour – and only about 20% of us actually leave our work environment in the middle of the day.”
On top of our long weekday hours, one in three families has a parent who regularly works at the weekends. So it is no wonder that we have such trapped, negative feelings about our everyday lives. This is worrying. It’s important that we don’t simply rely on a break once a year to relieve our stress, but that we build in regular ‘escape moments’. ”
Steve Curzon, Marketing Director at Adnams Brewery comments:
“There is a desire to flee the daily routine in all of us and this study shows just how key allowing yourself a regular moment of escape is. At Adnams we try to ensure, through our beer from the coast images, that our customers get that coastal escape in our pubs and our hotels even if it just to take a moment to enjoy a really good quality beer or glass of wine.”
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