• Latest

Report reveals key influences behind consumer tech purchases: user-generated reviews nearly as important as friends and family

26 July, 2012
China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

19 December, 2020
Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

18 December, 2020
TEMSA: Bus exports to be delivered to the heart of the European Union

TEMSA: Bus exports to be delivered to the heart of the European Union

18 December, 2020
EU tries to reshape the rules of the Internet

EU tries to reshape the rules of the Internet

17 December, 2020
Matterport Brings 3D Capture to the iPhone

Matterport Brings 3D Capture to the iPhone

5 May, 2020
NASA Administrator Statement on Agency Coronavirus Status

NASA Administrator Statement on Agency Coronavirus Status

15 March, 2020
Technology Supports Social Distancing in age of Covid-19

Technology Supports Social Distancing in age of Covid-19

15 March, 2020
Second Staff Exchange Between EU CyberSecurity Organizations

Second Staff Exchange Between EU CyberSecurity Organizations

19 February, 2020
Iranian Professor on the Iran-US escalation: “Iranians expected to hear a clear and steadfast condemnation from Turkish authorities over Soleimani’s death”

Iranian Professor on the Iran-US escalation: “Iranians expected to hear a clear and steadfast condemnation from Turkish authorities over Soleimani’s death”

16 February, 2020
Badly Trained Spam – Only A Quarter of Brits Train their Spam Filter

Badly Trained Spam – Only A Quarter of Brits Train their Spam Filter

6 February, 2020
Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

31 January, 2020
Turkish Competition Authority’s Android Decision

Turkish Competition Authority’s Android Decision

18 December, 2019
  • About Us
  • Contact Us
  • Homepage
  • Latest News
  • News Widget
  • Privacy Policy
Friday, March 31, 2023
Social icon element need JNews Essential plugin to be activated.
  • Login
  • Register
Globaltelconews
Advertisement
  • IT
  • Telecom
  • Mobile
  • e-Commerce
  • Fintech
  • Security
  • New Tech
  • About
    • About Us
    • Contact Us
    • Privacy Policy
No Result
View All Result
  • IT
  • Telecom
  • Mobile
  • e-Commerce
  • Fintech
  • Security
  • New Tech
  • About
    • About Us
    • Contact Us
    • Privacy Policy
No Result
View All Result
Globaltelconews
No Result
View All Result

Report reveals key influences behind consumer tech purchases: user-generated reviews nearly as important as friends and family

globaltelconews-admin by globaltelconews-admin
26 July, 2012
in English
0

26th July 2012, London A new online study, published today by UK tech PR agency EML Wildfire, reveals a complex ecosystem of buying power and influence around consumer tech products in todays multi-channel world. The research-based report: Why Buy? What influences consumer tech purchases?, available for download at Consumer Tech Influeence, reveals new insights into the shifting nature of the decision-making process and what influences consumer tech buying decisions.

What do they read and what do they want?

The breadth of influential sources is increasing for consumers who have bought technology products, but its notable that friends and family are still the most popular, cited by 52% of those polled. However, there appears to be increasing significance of user-generated content, with 51% saying they trust user and consumer reviews on retail sites. Detailed expert reviews are also influential for 44% of those questioned.

When it comes to motivation to invest in new consumer tech, making life easier jostled with the desire to replace out-of-date or broken devices at the top of the board (45% and 44% respectively.) Only 12% cited loyalty as an influence on their buying habits, suggesting it is now an open field for intelligent, innovative consumer-focused businesses to make an impact on the market with the right product.

Demographic Choice

Demographics play an enormous role in the findings. For example, 19% of 18-24 year olds are likely to influence a choice but are rarely responsible for the final decision in their household, significantly higher than the national average (6%). Meanwhile, while gender is not as clear an indicator as it may once have been, there are still significant variations within the family and in areas such as likelihood of receiving tech as a present to add to their technology collection in the next year (30% for women vs 18% for men).

Read the full report for more detail on how different personas in different demographics make their key buying decisions.

Debby Penton, Director at EML Wildfire, says the findings send a clear message to consumer tech brands: The pre-shopping experience is evolving as fast as technology itself, providing new sources of info for consumers decisions and new opportunities for businesses that hope to influence them. However, it all comes down to one constant: understanding those audiences and communicating with them through the channels that they trust most, whatever shape those take.

Previous Post

Smartphones overtaking computers in 2012

Next Post

Mobile phones responsible for contact memory loss, according to study

Next Post

Mobile phones responsible for contact memory loss, according to study

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Navigation

  • Authors
  • Author Login
  • Author Application
  • Advertisement
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms of Use
  • Sitemap
Social icon element need JNews Essential plugin to be activated.

© 2018 Globaltelconews.com

No Result
View All Result
  • IT
  • Telecom
  • Mobile
  • e-Commerce
  • Fintech
  • Security
  • New Tech
  • About
    • About Us
    • Contact Us
    • Privacy Policy

© 2018 Globaltelconews.com

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In