Facebook is tapping into a growing smartphone user audience by developing a mobile ad network that will be trialled on iOS and Android mobile users. The trial will allow ad exchanges to target mobile advertisements based on Facebook data that appears while on other apps and mobile websites as well as Facebook biographical and social information such as age, gender, location and likes.
The social media specialists at SEO Positive have responded to the news with interest as the moves may stand to increase Facebooks profile as a highly popular and effective advertising tool. The addition of a mobile ad network allows Facebook to remain an important advertising tool as users move to accessing the social media site through their mobile app rather than on-site.
Ben Austin, Managing Director at the innovative online search company, recognises the importance of keeping up to date with the latest online marketing methods.
This news shows Facebook is seriously tapping into its power as an advertising tool by using personal Facebook information to link advertising to the desired demographic. Investing in social media marketing is becoming an increasingly popular advertising method and our social media experts have a great understanding of Facebooks principles.
He added: Investing in social media management allows businesses access to millions of users and a gigantic consumer base as well as a greater exposure to a younger audience.
SEO Positive is continuing to watch these developments with interest.