In the last year, one in five (20%) UK consumers has had to abandon a purchase due to a small business or sole trader not accepting card payments or because they were not carrying enough cash to make a payment. These businesses are not only missing out on potential sales, but they are also risking their reputation and customer loyalty.
Over half of consumers (54%) find it inconvenient when small businesses don’t accept card payments, rising to 66% amongst 18-34 year olds. The implications are far reaching on a national level also, with 72% of people left with a negative impression of a business that fails to accept cards. Customers associate businesses that don’t accept card payments as having poor customer service (28%), being unprofessional (19%) and even perceiving the business as unsuccessful or struggling (18%). In an increasingly competitive economic environment, this poses a real threat to small businesses and sole traders.
The new service is quick and easy to set-up. Businesses and sole traders can simply apply online at www.worldpayzinc.com or download the WorldPay Zinc app on their smartphone or tablet** and apply through the app. All they need then is the sleek black Chip & PIN keypad which they can order online when they apply or alternatively buy for 59.99 in-store at John Lewis. It takes less than five minutes to set up a new account and users can be up and running, receiving secure payments and reviewing full payment details on the move the very next business day.
Mobile workers, from electricians to window cleaners, beauty therapists to market stall- holders, can now take secure card payments. There is no long-term contract commitment or monthly subscription fees, it is simply pay as you go, meaning that businesses can use the service as much or as little as they like. The service also offers quick settlement (with money transferred into the business’ bank account usually within 4 days) and customers have the support of a 24/7 UK based helpline.
WorldPay Zinc is built upon WorldPay’s robust, high quality platform which is the UK’s leading card processor***. Small businesses can also reap the benefits of additional features such as refunds, payment over the phone, text, email or print receipts and real-time access to full payment history (by day, week, month) at the tap of a button on their smartphone, wherever they are in the UK.
Geraldine Wilson, Managing Director, WorldPay Zinc, commented: “We are really excited to launch this great new service which will make life easier for the UK’s mobile tradespeople, small businesses and the UK consumer. We have been testing out the service for six months with over 3,000 small businesses, and the feedback has been very positive. These businesses are reporting increased revenues with significantly higher average transaction values for each sale; on top of this, we’re also hearing that these tradespeople are spending less time chasing customers for payment and trekking to the bank to pay in cash takings. They’re also enjoying being able to portray a more professional image and provide better service to their customers.”
Wilson continued: “As consumers, we’ve all been in that awkward situation where you haven’t got enough cash on you to pay for something and card payment isn’t accepted. It’s embarrassing and frustrating. Our aim is to be the payment partner of choice for small businesses and sole traders, supporting the growth of this vital part of the UK economy that employs over 6 million people.”
Donna Dawson, Behavioural Psychologist, commented: “The research shows that we are heading towards becoming a ‘cashless’ society: in an increasingly fast-paced world, we find using cash to be inconvenient, unsafe and slow. Already we have become used to the ease and speed of mobile, internet and card payments. As a society, we are beginning to demand the ease and convenience of being ‘cashless’, and those service providers who do not keep up will lose out. The most important reason for service providers to take heed is that using a card changes our fundamental shopping behaviour: 87% of us spend more on a card and, freed from the constraints of cash, we transform from ‘careful’ shoppers to more ‘impulsive’ and ‘extravagant’ ones.”
Danny Higgins, a Professional Photographer and Sole Trader who has been using the WorldPay Zinc service since it went on trial enthused; “I’ve found that customers are much more willing to splash out if they can pay on their card.”
Another early adopter of the new pay as you go service, Clara Breen, a jewellery designer, beamed; “The keypad has definitely increased my sales. Often somebody will pick up extra things to buy when they realise they can pay by card. I’ve recommended it to lots of other business owners.”
* WorldPay commissioned research of consumer attitudes to payments in 2013. 5176 online interviews were conducted with UK consumers (18+ year olds) during April 2013. Respondents were sampled from a range of regions across the UK. Research was conducted by Loudhouse, an independent research agency based in London.
**iPhone, iPad or Android devices supporting operating system 2.3 and above.
*** By transaction value and volume. Nilson Report 2012.