Leading high street insurance broker, Swinton, is reviewing its annual advertising strategy as it looks to determine more effective media channels.
Swinton, one of the UK’s leading car insurance providers, is also reassessing the value of some of its traditional offline advertising, particularly press and directory advertising and direct mail, in favour of alternative channels.
Mark Hallam, Head of Personal Lines Marketing at Swinton said: “With 35% of Swinton’s new personal lines business being generated online, it makes sense to reassess our advertising spend accordingly and look to target more customers online. Offline advertising will remain key to our overall marketing strategy but will be integrated with other tools such as keyword advertising, search marketing, social media and mobile marketing.”
