“Since its launch in 2000, TFM has consistently bucked the trend of exhibitions by achieving an increase in visitors every single year,” explains Simon Mills, Event Manager. “TFM has a strong, award-winning team behind it who, together with pro-active exhibitors and an unrivalled educational programme, have been able to provide the industry with an event that saw over 4,000 marketing, customer services and sales professionals actively exploring the latest marketing-related and CRM technology solutions. The re-booking for TFM 2006, with over 75% of stand space sold, provides further evidence that this was the best TFM yet.”
As well as providing visitors with a wide variety of the latest products and services to hit the market, TFM 2005 also presented a comprehensive educational programme. With over 3,800 seats filled over the two days, The Learning Zone, a series of four themed seminar theatres, provided visitors with 48 free seminar sessions that demonstrated how to successfully integrate marketing, customer service and sales functions to achieve profitable customer communication. The theatres, filled to capacity, presented a seminar programme that featured topical case study material from organisations including Orange, HP, Aberdeen FC, French Connection and BT Major. The strong educational theme of the event was extended with the
successful Google University. Hosted by Google, the developer of the award-winning Google search engine, The Google University held both beginner and advanced sessions on keyword advertising, which attracted over 600 attendees.
The Daily Keynote Sessions saw audiences of more than 350 visitors on each day of the event and sparked a fascinating debate. Day one was presented by Dave Chaffey, a leading e-marketing author and provider of Internet marketing training courses for CIM and an Internet marketing consultant who presented ‘Improving e-Marketing Performance: Using modeling, optimisation and automation to enhance results from e-marketing campaigns’. Whilst on the second day, Sen Kelly, author of the best-seller, Data Warehousing – The Route to Mass Customisation, and an IDM course presenter covered data warehousing, data mining and customer profiling in a succinct one-hour session, ‘Extracting Intelligence from Customer Data’.
TFM 2004 was shortlisted for the ‘Best Business Exhibition’ award at the 2004 Event Awards and TFM 2003 won the Gold Award for ‘Best Exhibition Marketing Campaign’ at the 2003 Event Awards, and the Silver Award for ‘Best New Exhibition’ at the Marketing Event Awards in 2001. TFM 2004 increased the number of total attendees to 4,944 (ABC Audited). TFM 2005, incorporating TFCS & TFS, will be held at The National Hall, Olympia, London, UK from the 8-9 February 2005. For more information & to register for free entry into Technology For Marketing 2005, please visit: www.t-f-m.co.uk.
About CMP Information
CMP Information is the UK headquartered professional media division of United Business Media plc.
Operating in the UK, US, Asia and Europe, CMPi delivers integrated media solutions to specialist B2B vertical market sectors. Its products including magazines, exhibitions, conferences, awards, directories and websites are targeted at business professionals across a focused range of markets; these include Healthcare, Property, Entertainment, Travel, Agriculture, IT & Games and Print.
Amongst its well-established brands are industry leading publications including Pulse, Travel Trade Gazette, Building Design, Property Week, Building, Music Week, and Chemist & Druggist. It also has a number of exhibitions recognised as the pre-eminent events in their respective market sectors. These include CPhI, FIE, The Furniture Show, ATC, Confex and
CMPi has recently completed a number of acquisitions to strengthen its media portfolio for the built environment, these included acquiring the remaining 50% of Property Media, the publisher of Property Week in April; the acquisition of the interior Design Handbook in May; and the purchase of the Builder Group and Barbour Index in July, the best-known names in publishing and information services for the building, architects and facilities management sectors. These acquisitions totalled over 83m and have propelled CMPi to the leading media company in the built environment sector.