• Latest

The Case for SMS Marketing in Tough Times

12 March, 2009
China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

19 December, 2020
Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

18 December, 2020
TEMSA: Bus exports to be delivered to the heart of the European Union

TEMSA: Bus exports to be delivered to the heart of the European Union

18 December, 2020
EU tries to reshape the rules of the Internet

EU tries to reshape the rules of the Internet

17 December, 2020
Matterport Brings 3D Capture to the iPhone

Matterport Brings 3D Capture to the iPhone

5 May, 2020
NASA Administrator Statement on Agency Coronavirus Status

NASA Administrator Statement on Agency Coronavirus Status

15 March, 2020
Technology Supports Social Distancing in age of Covid-19

Technology Supports Social Distancing in age of Covid-19

15 March, 2020
Second Staff Exchange Between EU CyberSecurity Organizations

Second Staff Exchange Between EU CyberSecurity Organizations

19 February, 2020
Iranian Professor on the Iran-US escalation: “Iranians expected to hear a clear and steadfast condemnation from Turkish authorities over Soleimani’s death”

Iranian Professor on the Iran-US escalation: “Iranians expected to hear a clear and steadfast condemnation from Turkish authorities over Soleimani’s death”

16 February, 2020
Badly Trained Spam – Only A Quarter of Brits Train their Spam Filter

Badly Trained Spam – Only A Quarter of Brits Train their Spam Filter

6 February, 2020
Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

31 January, 2020
Turkish Competition Authority’s Android Decision

Turkish Competition Authority’s Android Decision

18 December, 2019
  • About Us
  • Contact Us
  • Homepage
  • Latest News
  • News Widget
  • Privacy Policy
Sunday, January 17, 2021
  • Login
  • Register
Globaltelconews
Advertisement
  • IT
  • Telecom
  • Mobile
  • e-Commerce
  • Fintech
  • Security
  • New Tech
  • About
    • About Us
    • Contact Us
    • Privacy Policy
No Result
View All Result
  • IT
  • Telecom
  • Mobile
  • e-Commerce
  • Fintech
  • Security
  • New Tech
  • About
    • About Us
    • Contact Us
    • Privacy Policy
No Result
View All Result
Globaltelconews
No Result
View All Result
Home GENERAL English

The Case for SMS Marketing in Tough Times

globaltelconews-admin by globaltelconews-admin
12 March, 2009
in English
0
1.2k
VIEWS
Share on FacebookShare on Twitter

SMS marketing is proving just the tool for shrewd businesses look for innovative new media strategies to keep themselves ahead of the game during the economic downturn.
SME’s feeling the pinch are searching for ways to cut marketing spend without compromising results. It’s now more important than ever for businesses to improve efficiency, reduce waste and produce targeted responsive marketing campaigns and digital mediums such as mobile are proving the ideal solution ensuring much needed return on investment.

Below are 6 key marketing objectives where Mobile Marketing can shine for any business.

  1. Direct Response Advertising
    For businesses feeling the pinch return on investment is the key for ensuring profitability. It’s now more important than ever to ensure advertising produces results and costly advertising campaigns may be great for raising brand awareness but are not always the best option for businesses looking for quick sales and ROI. Targeted bulk text campaigns to a qualified database coupled with a strong call to action can prove powerful in reaching impulse buyers at just the right time to entice a purchase. The key to the direct response lies with the fact people carry their phones with them wherever they go and therefore there is no more powerful way to reach people than by their phone and with 75% of people reading their texts immediately the direct impact can be huge. Statistics provided by the Mobile Data Association (MDA) found that response rates for mobile are 4 times higher than other direct marketing mediums such as DM and Email and at only a few pence a text and no production costs a simple text message equates to a fraction of the cost.

  2. Customer Retention Marketing
    Anyone with a qualification in marketing will know that long term clients are the most profitable. It’s now more crucial than ever to ensure that businesses retain the customers they already have. Keeping customers will not only save businesses money but will make them money. According to a report by The Logic Group, loyal long standing customers account for over 50% of a company’s annual sales, they are also higher value customers happy to pay premium rates of around 30% to 50% more per transaction. For this reason a CRM program is crucial and regular communication via new media techniques such as email and mobile is a key player in helping maintain communication.

    However, of course no one wants to be bombarded with endless SMS marketing campaigns but a friendly personalised offer or promotion at just the right time will do no harm to your relationship and could provide just the push you need to increase sales.

  3. Viral Marketing
    Viral marketing includes any strategy that encourages individuals to pass on marketing messages to others and with virtually the entire UK population owning at least one mobile phone, it’s little wonder that mobile communication along with the web is a key viral marketing channel.

    With people looking for bargains, text is proving more powerful than ever. Texts are the ideal viral marketing tool capable of reaching much further than initial recipients alone. Good offers and promotions are often shared amongst friends eager to spread the word of a good bargain. If businesses send out tempting offers and promotions then it’s only human nature that people will want to share them and it couldn’t be any easier or convenient to pass on a good tip to a friend than via a quick text. Also, people genuinely like receiving texts from friends, with a whopping 94% of texts being opened and read which offers great opportunities for marketers.

  4. Integrated Marketing
    Mobile works best when integrated with other larger campaigns and therefore it’s important for it to be integrated into all marketing communications material such as newsletters, websites, e-marketing, POS, Outdoor, TV and radio in the same way a telephone or email address would be included. This gives customers and prospects another medium to get in touch, which many may view as easier than phoning or emailing. A quick text and people can easily register their interest in a product or service. E.g “Text BROCHURE + your email to 60777” All inbound opt-in details are stored in your online account for further contact.

    Examples of this include businesses such as holiday and car companies that advertise heavily on television, radio and print, a punchy short code, is easy to remember and quick to respond to.

  5. Lead Generation
    So the question is how can marketers obtain good quality leads at a fair price? The tightening economy is sure to put lead generation tactics in the spotlight as businesses search for ways to generate new leads. Tactics such as Mobile Marketing enable businesses to build their own opt-in database of contacts at no extra cost, simply by publishing it on all marketing communications material. This is a much more practical way of operating than buying in cold call data from a broker. Displaying a Short Code should start to be general practice for every keen ROI business who will use mobile to generate warm leads to prospect to. For example “Text HONDA to 60777 – for details on latest Honda.”

  6. Measuring and Tracking Results
    During the tough economy it is more important than ever for businesses to implement marketing strategies that are trackable and measureable. There is no point investing in advertising if it’s not properly monitored. It’s important to track where sales are coming from then analyse the statistics and drop what’s not working in favour of what does work. It doesn’t cost anything to monitor where people heard of a business and SMS text promotions such as 2 for 1, free entry texts and buy one get one free are perfect for monitoring due to easy visual or coded redemption.

    It’s also easy to monitor other aspects of text campaigns, such as how many texts are opened, bounce backs, unsubscribes and click through rates, all of which also need to be accounted for when monitoring campaign success.

In conclusion as marketing budgets are streamlined, marketers need to push their case for value for money from advertising and marketing spend and moving more towards more measurable, ROI-focused media such as Internet and mobile marketing. Mobile tactics such as short codes and text messaging should be integrated into larger marketing campaigns as an aid to increase potential in terms of sales, lead generation and campaign measurability.

Popular Posts

  • Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

    Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

    0 shares
    Share 0 Tweet 0
  • EML Launches Branded Winnings Card with European Gaming customer Betsson in Sweden

    0 shares
    Share 0 Tweet 0
  • Last Exit: Revolutionize the Way Plastic is Used

    0 shares
    Share 0 Tweet 0
  • Europol Hosts 3rd Conference on Criminal Finances and Crypto Currencies

    0 shares
    Share 0 Tweet 0
  • GardaWorld Enhances Travel Security Services with Launch of 2019 Global Mobility Risk Map

    3 shares
    Share 3 Tweet 0
  • UK Joined in European Fibre Broadband Rankings

    0 shares
    Share 0 Tweet 0
  • Trending
  • Comments
  • Latest
Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

Year 2020: What is the Status of 5G Rollout Worldwide and Turkey

31 January, 2020
EML Launches Branded Winnings Card with European Gaming customer Betsson in Sweden

EML Launches Branded Winnings Card with European Gaming customer Betsson in Sweden

4 February, 2019
Last Exit: Revolutionize the Way Plastic is Used

Last Exit: Revolutionize the Way Plastic is Used

27 December, 2018
Europol Hosts 3rd Conference on Criminal Finances and Crypto Currencies

Europol Hosts 3rd Conference on Criminal Finances and Crypto Currencies

11 March, 2019

Turkish National Operating System; Gelecek Linux

0

Turkish ISP Sector Got a Breathe

0

Turkcell and Telsim Sentenced to Penalty of Record

0

Turkcell’s Return to Council Decision

0
China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

19 December, 2020
Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

18 December, 2020
TEMSA: Bus exports to be delivered to the heart of the European Union

TEMSA: Bus exports to be delivered to the heart of the European Union

18 December, 2020
EU tries to reshape the rules of the Internet

EU tries to reshape the rules of the Internet

17 December, 2020

Placeholder text. Slogal goes here.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis a nulla pariatur.

Latest Posts

China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

China Liberal Education Holdings Limited Starts Higher Volume Production and Expands Domestic Sales Channels of All-in-one Machine AI-Space

19 December, 2020
Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

Bell connecting Canadians at home for the holidays with free TV programming and no extra usage fees on residential Internet

18 December, 2020

Navigation

  • Authors
  • Author Login
  • Author Application
  • Advertisement
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms of Use
  • Sitemap

Subscribe to Our Newsletter

We keep your data private and share your data only with third parties that make this service possible. Read our Privacy Policy.

Check your inbox or spam folder to confirm your subscription.

© 2018 Globaltelconews.com

No Result
View All Result
  • IT
  • Telecom
  • Mobile
  • e-Commerce
  • Fintech
  • Security
  • New Tech
  • About
    • About Us
    • Contact Us
    • Privacy Policy

© 2018 Globaltelconews.com

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In